The Secretary of State’s Office created two public service announcements (PSAs) in response to the COVID-19 pandemic. One PSA was formed to recruit additional poll workers for the November 3 General Election to assist counties identify an adequate number of poll workers due to the COVID-19 pandemic. This PSA was created in an effort to increase the number of eligible citizens interested in wanting to become poll workers. Additionally, a second PSA was created to explain the changes made to the absentee voting process in Alabama for the November 3 General Election. Based on certain emergency protocol initiated by the Secretary of State under state law, eligibility to apply for an absentee ballot in Alabama was greatly expanded during the pandemic; therefore, this PSA was created to disseminate this information statewide.
The total cost of both PSA’s to be created and broadcast statewide was $253,507.10.